Articles
How the design of digital products motivates user behaviour
UX principles part 1: Don Norman’s seven important questions of user interaction
UX principles part 2: Don Norman’s seven fundamental design principles
UX principles part 3: Don Norman’s design principles in practice and beyond
Experiences that delight: how we emotionally engage with design
About
Ian is a User Experience Designer for a leading digital distributor of insurance and household financial services. For the past 12 years, Ian has specialised in creating user-centred design solutions for a number of brands and services in retail, education, and entertainment. Today, Ian continues to speak in 3rd person and writes for Medium.