I am a User Experience (UX) designer and consultant with a reputation for delivering optimal experiences which satisfy and delight users, and help achieve business objectives. With a proven commercial history of over 8 years, I have worked with a number of brands in retail, corporate, education and entertainment sectors.

My background is in Software Systems for the Arts and Media, in which I hold a BSc Honours; this degree focused on digital processes, which I now use as part of my design philosophy. I began building my career by adopting various disciplines including web design, graphic design and front-end development, all of which evolved into UX design

As UX designer for an omni-channel retail company, Ideal Shopping Direct (ISD), I analyse and optimise experiences for a range of TV shopping websites and applications. Having spent most of the last 6 years with ISD, I have experience of driving small to large CAPEX eCommerce projects with other UX and UI designers, development and customer insight teams.

Much of my role involves user research, building personas, analysing metrics, mapping user journeys, assisting with preference testing and site personalisation, authoring design specifications, and creating user centred designs in different layers of fidelity including sketches, wireframes and detailed UI mocks.

My skill set expands to cover much of the life-cycle of digital design and development, allowing me to effectively communicate with technical collaborators and key stakeholders. Experience in HTML, CSS, Visual Studio and Microsoft TFS has given me greater insight on how development teams work in an agile environment.

My professional approach, open communication and quick project turnaround has helped me to build and maintain good relationships with teams, 3rd party companies, and freelance clients. I take the initiative with independent self-direction, coupled with an aptitude for team collaboration to solve problems and to deliver solutions.

To download a copy of my CV and portfolio, please visit the portfolio downloads page