I am a User Experience (UX) designer and consultant with a reputation for delivering problem-solving solutions which satisfy and delight users and help achieve business objectives. With a proven commercial history of over 10 years, I have worked with a variety of brands in TV, retail, corporate, education, and entertainment.

My background is in Software Systems for the Arts and Media, in which I hold a BSc Honours; this degree focused on digital processes, which I now use as part of my design philosophy. I began building my career by adopting various disciplines including web design, graphic design, and front-end development, all of which led to UX design.

As UX Designer for an omnichannel retail company, Ideal Shopping Direct (ISD), I lead the user-centric research and design for new and existing multi-channel products including websites and applications.

Much of my role is project-based (short and long-term), which involves a high degree of collaboration with analysts, software architects, software developers, testers, project managers, business analysts, customer services, and key stakeholders.

My work undergoes a series of processes including user research (qualitative and quantitative), personas, user journeys, service blueprints, user stories, information architecture, preference testing and site personalisation, design specifications, prototyping, and user-centered design in different layers of fidelity including sketches, wireframes, and detailed UI mocks.

My professional approach, open communication, and quick project turnaround have helped me to build and maintain good relationships with teams, 3rd party companies, and clients from previous freelance projects. I take the initiative with independent self-direction, coupled with an aptitude for team collaboration to solve problems and to deliver solutions. Other people look up to me as a role model whom they can comfortably approach for support on their own projects.

To download a copy of my CV and portfolio, please visit the portfolio downloads page